Happyshort

Have you ever heard such weird jargon like squeeze page, opt-in, online, affiliate, upsell, downsell, cross-sell, download, upload, blogging and a host of other terms? Welcome to the world of Internet Marketing! Such terminology is the everyday language of IM geeks. If you are interested in learning such stuff, console yourself with the knowledge that it is not all that confusing. I am going to give you a basic introduction.

Firstly, let me define Internet Marketing in easy-to-understand terms. Internet Marketing is marketing (or selling) a product through the Internet. This product may be a physical product or a digital one. The Internet is also known as the World Wide Web (from which we get the prefix ‘www’ in front of every domain name) and is a system that links every computer with each other through telephone lines. Such linked computers are ‘online’ with one another. I think most boomers already know these things. Here’s something deeper.

The many forms of communicating through the Internet are also the means to sell products. Products can be sold through email, blogs, webpages, websites, podcasts, online videos or audios, teleseminars etc. All that needs to be done is to provide a link (called a hyperlink) of a URL (Uniform Resource Locator) where the product can be downloaded from. This hyperlink can be put into any of the means of communication mentioned earlier. When the reader clicks the hyperlink, he will be redirected to the website where the product is found or directly to the product itself to be downloaded. If the product is a physical one, the website would contain directions for ordering it. If it is a digital one (such as an e-book or e-report) it would be downloadable directly from the website.

Read the rest of this entry »

Positioning was first introduced in 1969 and came into regular use as a marketing tool by 1972. A product’s position is basically potential customers’ opinions about the product as compared to the product’s competition. This article reviews a few selected basics about this marketing strategy from its early roots which mainly came from the 1981 book Positioning: The Battle for Your Mind.

The need for positioning

Why does positioning work? Because with hundreds or even thousands of advertisements bombarding people everyday, you have to do something to stand out. People’s minds start to block out most of this advertising starting at a young age. People start to pay attention and remember ads that are consistent with their prior experience and knowledge.

People will oversimplify and group like things they see together. This means if you use color printing materials, like brochures, they shouldn’t look like your competitors’ brochures. But, you should try to include an element of your own, like your logo, that people may have seen before and will remember.

Positioning yourself in the consumers’ mind

The best way to position your product to consumers is to be the first. People remember the first time they see a product, but will quickly forget the second or third product that is similar to the first. Even if the second product is better, the first product has the advantage of being first. So you should try to be first in your consumers’ minds. Now having said that, not all hope is lost. This doesn’t necessarily mean that if the market already has products similar to yours that you shouldn’t get in there - just get in there in a way no one else has. If you market your product in a way that none of your competitors have, you’ll stand out by being the first to use that technique.

If you aren’t number one in your consumers’ minds, the easiest way to be associated is to relate yourself to the number one company. Ignoring the number one company won’t work. Take Avis rental car company for example: They tried for years to beat out Hertz, but they still ended up in the number two spot. So, they used that to their advantage. They changed their marketing strategy to “Avis is No. 2 in rental cars, so why go with us? We try harder.” They have now shortened that to “We try harder.” They accepted their position and related themselves to Hertz so people thought of both rental companies together.

Read the rest of this entry »

There is no such thing as problematic websites, only imperfect people who create those sites. The beauty of business life on the internet remains that most common mistakes can be corrected. In recognizing that everyone makes mistakes, every website becomes a study in gauging reactions and response.

One of the premier mistakes made in the arena of the internet today has to be the lack of planning. The lack of crafting a website based on a previously thought out and researched internet marketing strategy. Before a site can be created, everyone should have a clear understanding as to what their site is suppose to accomplish. Before a site is built, there must be clear goals in mind, as well as a clear understanding of who your target market is, and how your site will best reach that market. Traditional businesses begin with a business plan. Online marketing must also begin with a targeted and researched business plan.

Secondly, a very common mistake made by people who launch campaigns on the internet pertains to understanding the time required to achieve a proper response. Some years ago a movie was made called “Field of Dreams”. From that movie came a commonly quoted line, “Build it and they will come.” Many internet business people approach their website with the attitude, “Build it and they will be here right now!”

Every website requires time to be created, launched, and then comes the real work of promoting that site. In order to reach your target market, your site has to be in place, and an internet presence established. Every sale that is made on the internet typically requires 500 to 1000 of your URL impressions. It takes time to build to that level of traffic volume.

Read the rest of this entry »

I thought I’d do you a quick message about the “Guaranteed Hits / Sign Ups” sites that are out there. My cast iron advice to you is “Keep Your Credit Card In Your Wallet”…these things in my opinion are a complete waste of money and time. Trust me I speak from experience.

I have wasted $1,000’s on so called people who are forced to my site by a company I know nothing about. Here is the fact that you need to take note on…..” If it was THAT easy to get genuine people to you primary business web site by paying $45 or so for 5,000 hits or visitors ….DON’T YOU THINK WE’D BE ALL RICH IN A SHORT SPACE OF TIME?”

Of course not!

The way to get people looking at you primary business is through a little hard word, some guidance ( which I’ll give you ) and consistent work. Success does NOT come on a plater…you have to earn it.

So My No. 1 tip of what not to do is “Do Not Buy ANY guaranteed Hits or Clicks / sign up’s”… Instead invest in education so you know how to get traffic yourself. I suggest that you do some research on this subject and you’ll be surprised how many companies are willing to take money from you in order to satisfy their needs. Remember they know that people have very little patience when it comes to earning money on the internet.

Read the rest of this entry »

I am assuming in this article that the main reason you have your website up and running is to be profitable. The idea is to attract interested visitors to your website so that they purchase what you have to offer.

In this article I am going to give you 3 methods you can use to increase your website profitability online.

Good Content On Your Website- Content is the main reason people use the Internet, they want relevant information on a topic or subject. They know the Internet houses all the content in the world or most of it, so they jump online looking to get the information they are looking for.

Imagine your website is online and one of your prospects stumble upon your site, what incentive are you giving them to stay on your website and not hit the back button and visit someone else’s site.

That incentive should be content, it could be in the form of articles, reports, audio or even video. You want them on your site as long as it takes to get them to take your desired action.

Capturing Leads- leads would be considered a product of traffic, not every visitor will be interested in purchasing your product or service. You should have a way to capture the name and email address of those individuals that are interested in what you are offering.

Anyone that gives you his or her name and email address would be considered a lead. You want to spend more of your resources marketing to your leads because you know they are the people most interested in purchasing your product or service.

Targeted Traffic- In order to be profitable online, your marketing efforts need to be targeted. You might have heard the saying; “selling ice to an Eskimo”. This is NOT what we want to be doing. We want to sell cold water to a man in the hot desert! The idea is locate the people that want your product or service. Find a crowd that is looking and cannot find all the right information.

Read the rest of this entry »

What is Life Insurance? Life Insurance is contract between us as policy owner and insurance company, where insurance compay agrees to pay a sum of money upon the occurrence of the insured individual’s or individuals’ death or other event, such as terminal illness or critical illness. In return, the policy owner (or policy payer) agrees to pay premium at regular intervals. Premium is amount paid by policy holder or policy owner to the insurer or Life insurance company as stated in the policy date page. Most of Life Insurance, a benefit is paid to the designated Beneficiary (or Beneficiaries) if an insured event occurs which is covered by the policy.

Insurance began as a way of reducing the risk of traders, as early as 5000 BC in China and 4500 BC in Babylon. Life insurance dates only to ancient Rome; “burial clubs” covered the cost of members’ funeral expenses and helped survivors monetarily. Modern life insurance started in late 17th century England, originally as insurance for traders: merchants, ship owners and underwriters met to discuss deals at Lloyd’s Coffee House, predecessor to the famous Lloyd’s of London. (Source : From wikipedia)

The first insurance company in the United States was formed in Charleston, South Carolina in 1732, but it provided only fire insurance. The sale of life insurance in the U.S. began in the late 1760s. The Presbyterian Synods in Philadelphia and New York created the Corporation for Relief of Poor and Distressed Widows and Children of Presbyterian Ministers in 1759; Episcopalian priests organized a similar fund in 1769. Between 1787 and 1837 more than two dozen life insurance companies were started, but fewer than half a dozen survived. (Source : From wikipedia)

There is a difference between the insured and the policy owner (policy holder), although the owner and the insured are often the same person. For example, if I buys a policy on my own life, I am both the owner and the insured. But if I buy a policy for my wife, I am the owner and my wife is the insured.

Types of life insurance

• Temporary (Term)
  Term life insurance or ‘term assurance’ provides for life insurance coverage for a specified term of years for a specified premium. The policy does not accumulate cash value. Term is generally considered “pure” insurance, where the premium buys protection in the event of death and nothing else.
• Permanent
  Permanent life insurance is life insurance that remains in force (in-line) until the policy matures (pays out), unless the owner fails to pay the premium when due (the policy expires OR policies lapse). The policy cannot be canceled by the insurer for any reason except fraud in the application, and that cancellation must occur within a period of time defined by law (usually two years).
• Whole life coverage
  Whole life insurance provides for a level premium, and a cash value table included in the policy guaranteed by the company. The primary advantages of whole life are guaranteed death benefits, guaranteed cash values, fixed and known annual premiums, and mortality and expense charges will not reduce the cash value shown in the policy.
• Limited-pay
  Another type of permanent insurance is Limited-pay life insurance, in which all the premiums are paid over a specified period after which no additional premiums are due to keep the policy in force. Common limited pay periods include 10-year, 20-year, and paid-up at age 65.

For now, some life insurance company gives more benefit to policy owner :

• Cover serious illness and some life insurance company covered 38 spesific critical illness.
• Combine with investment, so policy owner also can get benefit from his investment at his life insurance.
• Life Insurance covered normal death, death because of illness and accidental death, cover the insured when they pass away due to an accident. Accidents shall mean an unexpecte, external and violent force affecting the insured’s body and causing injury or disability, and include infection of wound due to accident.
• Cover policy owner’s hospital bill if he get illness or accident and must have hospitalisation as an inpatient.
• Cover surgery payment when policy owner get surgery.
• Free of premium if policy owner get accident or illness that caused he can not work.

Today, Life insurance is important thing. We need at least one Life Insurance for protection. Benefit from Life insurance, that we plan for our children future education, handle medical bills, and more. For today, we need Whole Life Insurance that can give more protections, such medical, life protection, plan our children education and more protection. Also we need insurance that give more covered value, like with $1 we can buy $50,000 coverage (waw, that’s great), easy for buy insurance, buy trough website or directly from email, have no waiting period for give protection, maybe also no medical exam before buy life insurance :D.

If you are either thinking about starting a cleaning company, or if you already own and operate a cleaning company, Your probably thinking about how you will bid on new accounts. First, lets talk about how much to charge when bidding on new accounts. On your first few jobs take notes of the workload and time it takes for each operation, so you will know what to consider when bidding on future jobs, and how long it should take you, or your employees.

We all know the old claim that you have to spend money to make money, and it’s still going to be true, but too many people take it a little too much to heart. Any kind of marketing is going to cost money, sure, but how much money does it need to cost? There are a number of marketing techniques that can be done at an affordable price, but even these are often not used to their fullest potential for one simple reason: people aren’t willing to invest enough time.

Once you have identified a printer and signed an agreement to have a job printed, you must get your files ready to be printed. Prepping your files for printing does not have to be the laborious process it used to be. First, keep in mind that each printer is different and some may require you to prep your files in a specific manner.

Working outside the home is getting more expensive these days. Just look at gas prices. Then think about how eating lunch out is eating into your income.